Launched Star Power, a first of its kind Hindi sports Bulletin that caught the imagination of the sports buffs. As part of the CORE CREATIVE TEAM… set up studio & edits, chose show voice – over artists and writer. Most importantly, handpicked the 4 main anchors post an elaborate nationwide hunt.
In a first of a kind, a very innovative way to promote a film by weaving a reality show and an event to create buzz in the market before the release of the film Munna Michael starring Tiger Shroff & Nawazuddin Siddiqui. It is the ultimate blend of Television and Cinema.
As a trend setter it was very important to balance the twin goals of an impactful film promotion campaign and a worthy TV event. Managing to do that was an achievement of sorts.
Head of Eros Now’s ambitious project called Salute Siachen. An engaging web series covering the trials and tribulations of 9 Celebrities who made a successful attempt to unfurl the Indian flag at the feared Siachen Glacier as a mark of respect to the Indian Soldiers.
In charge of the overall creative outcome of the series including content, narrative style plus look and feel.
A project that truly broadened my creative horizon!
Worked on the biggest football extravaganza that the country has ever seen. Worked with multiple crews, across many cities and amidst a grinding schedule. Covered the 3 major components of my job profile with my best efforts… clockwork timing, clear communication and swift action.
Worked on multiple BBC formats to make them palatable for the Indian audiences with value additions on all facets of any given show. Plus created fresh, original formats to whet the appetite of the Indian audience.
Started my career with Zee Cinema and learnt the ropes of the 30 second medium. Went onto launch Promo Campaigns of Satya, Dil Se, The Legend of Bhagat Singh, Chachi 420, Jungle, Ghulam, Mast, Urmila Festival, Cinema Classics etc.
An event for all the right reasons. This was the entire TV fraternity coming together to raise funds for the Kashmir Flood victims. From brainstorming to scripting, anchor briefing to on shoot execution… I was involved in every aspect of this event. A truly satisfying experience.
Headed the team that undertook the execution of reality episodes as well as the red carpet of the marquee event. It was a most challenging task with foreign locales, language issues and managing the whims and fancies of the most important faces of Star Plus. Improvisation, thinking on the feet and getting it done were the buzz words for the entire crew.
Worked on the proverbial lost and found theme wherein 4 siblings lose touch with each other as children and then re unite many years later in intriguing conditions.
The show was called Kahin Toh Milenge. Wrote 40 episodes of the same.
Apart from being a key member of Zee TVs look relaunch in early 2003, I was involved in the on air promotions of Fiction Shows like Lavanya, Awaz Dil se Dil tak, Manshaa, Aandhi, Lipstick, Jeena Isika Naam Hai etc. An experience that helped me fine tune my craft to the next level.